November 21, New York, Barneys New York, the luxury specialty retailer, opens GAGA’S WORKSHOP and unveils its holiday windows.
About GAGA’S WORKSHOP
A take on Santa’s iconic workshop, the project has been realized through the eyes of renowned creative talents: LadyGaga, Nicola Formichetti, and Eli Sudbrack and avaf, in collaboration with Barneys’ creative director Dennis Freedman. In true Lady Gaga fashion, GAGA’S WORKSHOP is not a traditional holiday destination, but rather a unique and individual celebration of the universality of gift giving and charity during the holiday season.
Taking over the entire, 5500-square foot, fifth floor of the Madison Avenue Men’s store, The Workshop is divided into elaborate structural shops, such as a jewelry shop created out of an oversized Lady Gaga-turned-spider and a boudoir in the shape of a giant wig. Working with the Barneys New York team, Eli Sudbrack and avaf have designed giant sculpture installations as well as signature artwork for GAGA’S WORKSHOP which is featured on special holiday shopping bags and packaging.
There are eight stations in GAGA’S WORKSHOP, reflecting the product categories available for sale, as well as a number of iconic references to Lady Gaga herself. Stations include: Candy Shop, Toy Shop, Closet (for apparel and accessories), Library (for books, CDs, media, and paper goods), Gallery (for collectibles and specialty items), Jewelry, Boudoir (for candles and cosmetics), and Holiday.
The Barneys New York historical Madison Avenue windows have been transformed into a series of Gaga-themed tableaux as part of the GAGA'S WORKSHOP experience this holiday season. Lady Gaga's vision for the Madison windows was to create individual, magical holiday environments inspired by music, art and fashion. Directed by Nicola Formichetti in collaboration with Barneys' Creative Director, Dennis Freedman, the windows have been divided into four themes: 'Gaga Constellation,' 'Gaga Machine,' 'Gaga's Boudoir,' and 'Gaga's Crystal Cave' each with their own unique iconic reference to Lady Gaga.
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| 'Gaga Constellation' |
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| 'Gaga Machine' |
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| 'Gaga's Boudoir' |
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| 'Gaga's Crystal Cave' |
image via Barneys New York
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